www.pbs.org Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image. In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type. www.pbs.org Artists: Jonathan Hoefler and Tobias Frere-Jones, Typeface Designers Paula Scher, Designer Eddie Opara, Designer Deroy Peraza and Julia Vakser, Designers Music by: VLOOPER: vlooper.bandcamp.com Anitek: www.myspace.com Reno Project: soundcloud.com Stidiek: www.myspace.com Hinariku216: soundcloud.com Follow Off Book: Twitter: @pbsoffbook Tumblr: pbsarts.tumblr.com Produced by Kornhaber Brown: www.kornhaberbrown.com
24 comments
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JahminLerum says:
January 27, 2012 at 2:05 am (UTC 0)
2:43 “…the ultimate goal is to have as much uniqueness and understanding in every communication that you can have.”
“In the beginning was the Word, and the Word was with God, and the Word was God.”
John 1:1
…not saying you have to buy it -? just think about it…
alttab7890 says:
January 27, 2012 at 2:56 am (UTC 0)
@shaunoconnordotnet yes it deffinitely has soul!u don’t even realize but u r putting YOUR mark,your soul,your personality when you send? for exmple a handwriting note by mail.Is very personal,amazing.Haven’t you heard about sending a personal thank u card signed by you to the manager that hired you in your dream job?
MrRisehigher says:
January 27, 2012 at 3:21 am (UTC 0)
What is the typeface at 0:50. The top one is Helvetica. What? about the bottom ones?
eetevanjames says:
January 27, 2012 at 4:08 am (UTC 0)
Can anyone tell me who did the music starting at 5:57?? I like it!
smay96 says:
January 27, 2012 at 4:26 am (UTC 0)
COMIC? SANS
(Just Kidding)
ROFLXD
Mukikytabahju says:
January 27, 2012 at 4:32 am (UTC 0)
COMIC SANS FTW!?
findingo says:
January 27, 2012 at 4:43 am (UTC 0)
@PBS? The new Helvetica…
angrygrunt says:
January 27, 2012 at 5:23 am (UTC 0)
is that j dilla at? :27??
kingtremblay says:
January 27, 2012 at 6:00 am (UTC 0)
HAHAHAH THE NUMBER 6 JUST KILLED ME
Best typeface in tha world !?
superultrafabulous says:
January 27, 2012 at 6:43 am (UTC 0)
THREE? WORDS: FAB–UL–OUS!!! :-)
PBS says:
January 27, 2012 at 7:07 am (UTC 0)
We were asked what typeface was used in the titles? — it’s “Gotham.”
chrisjlee84 says:
January 27, 2012 at 8:04 am (UTC 0)
I want moooore of? this!
mikestudi0 says:
January 27, 2012 at 8:39 am (UTC 0)
This is? why I love PBS!
Zpartan117John says:
January 27, 2012 at 8:48 am (UTC 0)
@theimpost T? y p s n i t t
AKsugarsled says:
January 27, 2012 at 8:54 am (UTC 0)
Brilliant!!! I’m showing this to my students. ?
mangoprojects says:
January 27, 2012 at 8:57 am (UTC 0)
Thank? you.
cwiltgen says:
January 27, 2012 at 9:52 am (UTC 0)
@THEinterrobang Language changes, and the old letterpress definition of “font” is no longer in popular use. In fact, most muggles now use “font” and “style” to refer to what I would call typefaces and fonts.?
mattgilbertnet says:
January 27, 2012 at 10:46 am (UTC 0)
@THEinterrobang is absolutely correct.
Also, to say serifs are “decorative” is a bit off. They can be, but typically they function to make lots of body text more readable,? at least in print.
Also, Opara’s work is AMAZING! But “texture” in reference to typography typically refers to the texture created by a block of text, which depends on the typeface and the way it’s set. His work isn’t representative of this idea, so using it as such does little to educate a broad audience about type.
makkil says:
January 27, 2012 at 11:14 am (UTC 0)
Comics…lol…
nice!?
sleepisg00d says:
January 27, 2012 at 12:09 pm (UTC 0)
really? awesome video
db737 says:
January 27, 2012 at 12:30 pm (UTC 0)
@THEinterrobang Actually, “font” as it’s commonly? used means a specific member of a typeface family, as it’s defined in the video. I suspect you are sticking with an archaic definition that matters only to nitpickers and those specialists who still use movable type printing presses.
RobertGoulet298 says:
January 27, 2012 at 12:31 pm (UTC 0)
Calexico!! ?
SandwichBlues says:
January 27, 2012 at 1:22 pm (UTC 0)
Nice? work PBS! Keep it up!
PBS says:
January 27, 2012 at 2:01 pm (UTC 0)
@saarela93 all the music is listed in the description for the video.?